Software Development

Top Benefits of Automation Testing for a Successful Product Release

Technology is evolving every day and has enabled companies to enhance their websites and business applications making businesses more competitive. Businesses rely on automation testing to keep up with faster quality processes that agile development demands. There are many benefits of automation testing that help organizations deliver quality products or services. It also reduces costs, avoids delays and helps to create a great customer experience. Unplanned test management can lead to all these discrepancies and issues that will directly affect the business deliverables. Testing is an essential part of product development, so businesses will need to have tests ever-ready.

Developers have always been finding bugs and resolving issues, but no matter how experienced you are in solving such problems, there will be some bugs that you can never catch. Testers use regression testing to stabilize the product for faster releases and quickly fixing issues after migrating the code to the production environment. Automation testing has numerous benefits in comparison to manual testing. The whole idea behind automating was to bring effectiveness in the processes, expediting the execution and maximizing test coverage. It further removes chances of repetitive mistakes/tasks by testers, reduces human error and provides instant feedback for quick resolution, improving the overall efficiency in all activities. Let’s explore the advantages of Automation Testing in Software Development Life Cycle in detail as we move further. 

What is Automation Testing?

In simple terms, it is a testing process that uses automation tools to execute different test cases and perform actions on software apps. Automation testing tools capture the test results and create reports based on those results. This information can be used for comparison and figuring out the differences if any. Automation testing involves a lot of investment in terms of time, effort, money, resources and skills to reap the maximum benefits of automation. But with strong test planning, businesses can make it a favorable investment.

Benefits of Automation testing

Let’s explore a few advantages of Automation testing to clear the air about its aptness to your business.

1. Expedite the Feedback Cycle

Automation Testing helps minimize the feedback cycle for every new element of the software application. The Sooner the feedback is received from testers to the development team, the sooner the development team can fix the issues in the code, eliminating the risks of releasing glitch applications to the market. It helps in expediting the process of implementation of new changes in product development. Early detection of issues enables testers to rectify them on time and increase the efficiency of the team. Faster feedback also improves the internal communication among developers, testers, designers, and other stakeholders. It allows them to take immediate action on any potential risks detected.

2. Test Script Reusability

Reusability of test scripts is considered one of the most beneficial features of automation testing. Testers have to be skilled enough to create successful test cases because writing test cases requires a lot of time and effort. It becomes more painful when the testers have to write them repeatedly. That is where automation comes in. It enables testers to write reusable test scripts. Whenever there is a requirement of testing a different operating system or device, testers write unique test scripts each time they perform cross-browser testing. But reusability of the automated test scripts helps testers utilize their time in carrying out critical tasks.

 3. Saves Time

With the help of automation testing, testers need not spend so much time verifying new features. Test automation and reports generated from the tools help build a strong inter-team and inter-departmental communication. The departments analyze the test results and check every minute detail of the test cases and the issues.

So, automation testing helps save time and effort of the teams and ensures the timely release of any new product updates.

4. Test Reports

Another benefit of automation testing that the teams rely on is the reports generated by the automation testing tools. In manual testing, manual testers provide updates about each bug fixed and the test scripts created to the other team members. There are chances of manual errors which lead to distorted results. Whereas in automation testing, the reports generated are comprehensive and showcase overall bugs fixed and test scripts created by you and other testers in the team, and much more. 

5. Maximum Test Coverage:

Manual testing has its advantages but, for complete test coverage of complex applications, it is impossible to handle multiple test cases manually. With automation testing, we can achieve 100% test coverage in no time. It allows enough time to create new tests in the automated test case. Utilizing the benefits of automation testing tools provide maximum test coverage and can help testing teams test the software aspects like User Interface, servers, databases, etc. Broader test coverage allows more features to be tested, enhancing the quality of the web application without the fear of affecting any functionality. 

6. Expedite Cross Browser Testing 

Performing cross-browser testing manually is challenging for the testers because, each time a new device-OS-browser version combination is tested, the testers have to execute a separate test to check each feature. However, Cross browser testing can be done with minimal effort. A 100% test coverage for every browser and a broad audience seems like an impossible task. Test automation tools help minimize time efforts by executing multiple tests in parallel.


Here’s a helpful poster that highlights the Benefits of Automation Testing

7. Better Insights

With the help of Automation testing, a business can attain insights about the tests performed, failed, succeeded and other testing activities. Automated software testing provides insights into all the application’s elements, including the storage, the data content, programs, etc

so that the developers can determine the cause of the error.

 8. Round-the-clock test execution

Another key benefit of Automation testing is that it can be executed anytime, anywhere, unlike manual testing. Manually, you can’t be available all the time to perform tests. Automation testing eliminates this disadvantage of manual testing by scheduling an automated test execution remotely at any time, 24/7. It also enables generating in-depth reports of the executed tests for further evaluation.

9. Allows parallel testing

Every website has to be compatible with various OS-Device-Browser Combinations. To achieve this, the testers perform Cross Browser Testing, which further requires numerous test cases for every possible combination your website is on. It is not possible in manual testing as there are sure chances of delay in the product release. The testers enjoy the benefit of automation testing, where they can run countless tests parallely at a faster pace. There are various tools like pCloudy that come with a Selenium Grid. It allows you to perform cross-browser testing across thousands of such combinations on real devices parallelly.

10. Ascertain the Software build stability

Automation testing helps determine the stability of the software build by allowing testers to perform smoke testing for successful validation of the build. Smoke testing that needs manual inputs from the tester can be automated with the test automation process. The databases required to execute smoke tests are created automatically and determine the stability of the software builds faster.

11. Manual Test improvement

No successful test strategy would eliminate either of the testing types to serve the purpose of the team. Both automation testing and manual testing have their respective importance. Neither automation nor manual testing can solve a problem alone unless specified. Both are needed in the testing mix. Manual tests depend on the quality of automation scripts written. Test Automation helps testers think of quality test scenarios by saving their time and effort. Manual testing can be verified using automation testing tools. The verified results and reports thus generated by those tools further help investigate the quality of manual test scripts.

12. Scalability

Manual testing requires more skilled resources as the number of test cases increases. Automation testing is highly scalable because most of the part is automatically handled, but the involvement of the testers will be needed while using the automation testing tool.

13. Handle Lengthy test scenarios

Another main benefit of automation testing is its capability of managing highly complex and lengthy test scenarios easily and quickly at any point in time. In manual testing, there are many test scenarios with repetitive steps. But with automation testing, a quality test script has to be created only once, and you are good to go.

14. High Return on Investment

Manual testing does not offer an impressive rate of return as it involves an ample amount of time, money, resources before even developing a full-fledged, market-ready product. Multiple repetitive corrective quality checks required to build a quality product delays the market release of the product. However, all these problems are solved with the help of automation testing. Automation testing reduces the product launch time by taking over all repetitive tasks in one go, with a minimum number of resource requirements, cost reduction, further resulting in a high rate of return on investment from the business point of view.


As technology progresses, automation testing proves to be more beneficial to the software industry. Although there are many other ways Automation testing benefits the organization, above mentioned ones are the most common and important ones. At the same time, please note that Automation testing is not the final and the only solution, and the team can still fail in delivering the product on time. The factors like the wrong selection of testing tools for automation can cause failure. The careful selection of automation testing tools is of utmost importance in the success of automation testing. Automation majorly depends on the test automation tools. Even for performing cross-browser compatibility testing, the selection of the right tools plays a critical role. Even after understanding the benefits of automation testing, not all companies adopt automation testing entirely. The reason being, high cost of initial investment and the unfamiliarity of the power it has to change the game. The business has to be careful before adopting automation and analyze what purpose it would serve. Will it help in achieving the business goals? Do we have enough budget to maintain it? Do we have skilled resources to implement it successfully? Keeping all of this in mind before taking the leap will avoid any potential business risks and losses. Whatever the advantage is, what is important to note is that the value that test automation adds to the business’s success. A quality product and enhanced user experience help improve the brand image, generate more revenue and increase the customer base.

Published on Java Code Geeks with permission by Priyanka Charak, partner at our JCG program. See the original article here: Top Benefits of Automation Testing for a Successful Product Release

Opinions expressed by Java Code Geeks contributors are their own.

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