James peered over his glasses. “When you’re confused,” he said, “that’s a sign that there’s something confusing going on. I gave you a confusing product to test. Confusion might not be fun, but it’s a natural consequence when you’re dealing with a confusing product.” James was tacitly suggesting that Jon’s confusion cound be used as an oracle—a heuristic principle or mechanism by which we recognize a problem.
The first two Krug rules of usability are very related:
- Don’t make me think – as far as is humanly possible, when I look at a web page it should be self-evident, obvious, self-explanatory.
- It doesn’t matter how many times I have to click, as long as each click is a mindless unambiguous choice.
But if you push aside the entrepreneurial enthusiasm, a startup’s success prospects depend on a compelling idea and, as important, the ability to quickly get potential users to say ”Yes, I get it”. This means being crystal clear what the service or product does, and the value propositions/benefits being delivered.
The product/service needs to fill a need or convince users it meets a need they didn’t know they had. Getting users on board has to be user-friendly and efficient. And the product/service has to delight.