Data Makes the World Go ‘Round: The Data, Tech, and Trust Behind AI Success ($45.00 Value) FREE for a Limited Time
A comprehensive and detailed guide for business and technology leaders ready to implement AI throughout their organizations. A soup to nuts strategy guide for business leaders interested in implementing artificial intelligence in their organizations in a way that drives real-world results, Data Makes the World Go ‘Round: The Data, Tech, and Trust Behind AI Success combines specific, actionable advice for technical and business leaders on issues like data management, data architectures, AI tools, AI operationalization, and AI governance. Veteran technology and business analyst, researcher, and leader, Fern Halper, walks you through the organizational and technical factors that determine success in data, analytics, and AI. This book brings together the insights, case studies, and leader interviews that set out exactly what you need to succeed as you incorporate artificial intelligence throughout your organization. It covers the latest trends in data and AI (and how they’re relevant to your top- and bottom-lines), data products, data fabric, and AI responsibility, risk mitigation, and ethics. Inside the book: Specific steps to building the robust internal data foundation you’ll need for artificial intelligence implementation. How to democratize business intelligence so data analysts are free to conduct deeper analyses and perform more sophisticated analytical roles. Informed advice for building AI models, applications, and innovations, and explanations of best practices for model building aligned with your organization’s strategies. Perfect for business and technology leaders working towards a comprehensive data and AI strategy, Data Makes the World Go ‘Round: The Data, Tech, and Trust Behind AI Success is a deeply informed, up-to-date, and practical exploration of the foundations of every successful AI transformation – and how you can build them in your own organization.
Work for What’s Next: Why Workplace Culture is Failing and How the Next Generation Can Fix It ($30.00 Value) FREE for a Limited Time
A provocative guide to rethinking connection and trust across generations in a digital-first world. InWork for What’s Next: Why Workplace Culture is Failing and How the Next Generation Can Fix It, researcher and entrepreneur Amanda Schneider, delivers a modern and accessible framework for building trust across generational, geographic, and digital divides. Schneider exposes how outdated, unwritten norms are holding us back – and what to do instead. The book reveals how to build authentic connections in an always “on” world by moving beyond generational stereotypes to uncover real patterns and prototype better solutions. Work for What’s Nextoffers a research-driven roadmap for the future-empathetic, practical, and designed for a world that never stops changing. Inside the book: Research-backed insights into the hidden generational patterns that are shaping how we connect, collaborate, and lead today- and will define the workplace of tomorrow. Practical frameworks for building trust and authentic connection across generations, geographies and new ways of working – in any industry. Real-world examples and future-focused guidance to help you anticipate what’s coming next-and prepare for it. Perfect for managers, executives, entrepreneurs, HR professionals, sellers and team leaders, Work for What’s Nextoffers insights inspired by Gen Z – but designed to help all of us get the most from every member of today’s workforce.
The 6-Step Formula That Forces AI to Give Better Outputs ($21 Value) FREE For a Limited Time
Learn the 6-step AI prompt formula covering situation description, failure extraction, constraints, outcomes, persona, and execution triggers – – so you get specific actionable plans. Perfect for professionals using AI strategically. Generic prompts give you generic outputs. This free guide shows you the 6-step formula that forces AI to understand your context before generating anything. You’ll learn: How to describe your situation so AI starts from the right place. How to extract lessons from past failures so AI doesn’t repeat what didn’t work. How to share constraints so solutions fit your budget, time, and resources. How to define real outcomes instead of surface-level tasks. How to set the right persona so advice comes from specialized expertise. How to trigger high-quality strategy with the right closing prompt. Whether you’re using AI for marketing, strategy, content, or operations, this formula turns vague prompts into specific, actionable plans.
How to Create Custom, Realistic AI Avatars with ElevenCreative ($21 Value) FREE For a Limited Time
Learn how to generate photorealistic AI avatars and full multimedia content using ElevenCreative – – combining image, voice, music and sound in one platform. Perfect for creators and marketers producing video at scale. Most people still know ElevenLabs for voice – – but ElevenCreative now combines the best image and audio models in one place, producing 4K visuals, consistent characters and complete multimedia from a single prompt. This free guide shows you how to create custom, realistic AI avatars from start to finish. You’ll learn: * How to open ElevenCreative and choose between image and video output * How to write an image prompt that controls mood, lighting, style and framing * How to use reference images to lock in character and style across infinite outputs * How to layer voiceover, music and sound effects without leaving the platform * How to export and publish for social, ads, e-learning and product mockups. Whether you’re making scroll-stopping social content or localised ad creative, you’ll be producing studio-quality avatars in minutes. To unlock all AI tutorials, visit CNTRAL.AI/TUTORIALS.
Driving Buy-In: The Science of Influence with Data ($35.00 Value) FREE for a Limited Time
A step-by-step guide to transforming data into stakeholder buy-in and decisive action. Driving Buy-In, by data storytelling veteran Mico Yuk-who has trained over 20,000 data professionals at Fortune 500 companies including Shell, Nestle, and Zoom-provides a practical guide for professionals who craft data visualizations and presentations that light a fire under decision-makers. It shows how to transform insights into real-world action. Eighty-eight percent of insights never influence a decision. This book fixes that. Yuk introduces the Buy-In Method, a two-pillar system for turning information into action – grounded in behavioral science and neuroscience research. Pillar 1, the Data Storytelling Framework (Discover, Define, Design, and Deliver), turns data into a story the brain is wired to respond to. Pillar 2, the Three Signs of Influence (Clarity, Buy-In, and Action), reveals in real time whether your message is landing and exactly where stakeholders are in the decision process. Rather than focusing on technical skills or visual design, this book teaches the often-overlooked skill of reading human behavior. You’ll learn: How to ask the right questions that uncover the real problem – move beyond vague requests and endless scope creep to get to the truth. How to transform the way you communicate with stakeholders or executives – translate and present technical findings so anyone can understand and act on them. How to build stories that drive action – using the same structure behind Hollywood blockbusters. How to read any room using the Three Signs of Influence (Clarity, Buy-In, Action) – no more guessing if stakeholders will act on your insights. Why human influence is your competitive advantage – in the AI era, anyone can generate insights, but driving stakeholder buy-in is what makes you irreplaceable. This book is for professionals who present data to influence stakeholders and accelerate decisions: analysts, data scientists, BI teams, product managers, consultants, AI/ML professionals, and executives. It’s an expert guide in data communication for professionals who want to know exactly what works, what doesn’t, and how to design and deliver presentations that will get buy-in from the people who make decisions. Go from order-taker to decision driver. Offer Expires 7/28/2026.
The Five-Year Century: Bold Leadership and Accelerated Outcomes in the Age of AI ($30.00 Value) FREE for a Limited Time
NATIONAL BESTSELLER An accessible survival guide that shows leaders how to build cultures of trust and productivity in a changing world. The Five-Year Century: Bold Leadership and Accelerated Outcomes in the Age of AI is an incisive wake-up call that shows you what’s holding you back from transformative change, and how you can break down those barriers to achieve unprecedented results. Written for a world that’s experiencing demographic collapse and stagnant productivity, this book addresses the adapt-or-die situation that many organizations are facing today. Written by Silicon Valley veterans Mihir Shukla and Nancy Hauge, it combines irreverent storytelling with battleed frameworks for surviving turbulent times and coming out on top, ready for a new, tech-enabled future. Inside, you’ll discover four key myths that prevent organizations from harnessing the potential of AI-incremental change, human exceptionalism, hierarchical management, and technology servitude. The Five-Year Century busts each one, showing you through vivid case studies how you can work with technology to build resilient, human-centered workplaces that will continue to achieve results, no matter what comes next. Uncover the reasons behind workforce shortages, struggling corporate cultures, and stagnant business results. Lead through digital transformations and culture shifts to create human-centered workplaces. Learn how AI implementations can empower people to achieve more by enhancing resilience and adaptability. See how forward-thinking organizations around the world are breaking free from old, industrial mindsets-and how you can too. This isn’t another book about the philosophy of AI-it’s an actionable resource for transforming demographic and economic pressures into catalysts for meaningful legacies beyond the boardroom.
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