The Art of Attack: Attacker Mindset for Security Professionals ($30.00 Value) FREE for a Limited Time
Take on the perspective of an attacker with this insightful new resource for ethical hackers, pentesters, and social engineers. In The Art of Attack: Attacker Mindset for Security Professionals, experienced physical pentester and social engineer Maxie Reynolds untangles the threads of a useful, sometimes dangerous, mentality. The book shows ethical hackers, social engineers, and pentesters what an attacker mindset is and how to use it to their advantage. Adopting this mindset will result in the improvement of security, offensively and defensively, by allowing you to see your environment objectively through the eyes of an attacker. The book shows you the laws of the mindset and the techniques attackers use, from persistence to “start with the end” strategies and non-linear thinking, that make them so dangerous. You’ll discover: A variety of attacker strategies, including approaches, processes, reconnaissance, privilege escalation, redundant access, and escape techniques. The unique tells and signs of an attack and how to avoid becoming a victim of one. What the science of psychology tells us about amygdala hijacking and other tendencies that you need to protect against. Perfect for red teams, social engineers, pentesters, and ethical hackers seeking to fortify and harden their systems and the systems of their clients, The Art of Attack is an invaluable resource for anyone in the technology security space seeking a one-stop resource that puts them in the mind of an attacker.
Creative Machines: AI, Art & Us ($35.00 Value) FREE for a Limited Time
A bold and thought-provoking journey into AI’s power to transform human creativity. In Creative Machines: AI, Art & Us, world-renowned AI researcher and generative AI pioneer, Maya Ackerman, takes you on a thrilling journey into the rise of creative AI, from its earliest pioneers to the cutting-edge tools shaping music, art, and human imagination today. Ackerman cuts through the hype, revealing the true capabilities and limitations of generative AI while championing its potential to amplify human creativity rather than replace it. Drawing on psychology, philosophy, and her own cutting-edge research, she reveals how generative AI exposes both the brilliance and the blind spots of human society-our ingenuity, our biases, our assumptions about intelligence and identity. The book contains: The hidden history and explosive growth of AI-generated creativity. Explorations of the true capabilities and limitations of creative AI. A visionary framework for using AI as a tool to enhance, rather than hinder, human creativity. A bold new perspective on AI ethics and why fixing AI is not enough. Perfect for entrepreneurs, tech leaders, developers, ethicists, and creative professionals, Creative Machines offers deep insights, compelling stories, and a visionary perspective on AI’s impact on human society. An essential read for anyone doing their best to navigate the rapidly evolving landscape of generative AI.
Risky is the New Safe: The Rules Have Changed…($45.00 Value) FREE for a Limited Time
THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER. Risky Is the New Safe is a different kind of book for a different kind of thinking-a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian. Disruptive technology, accelerating speed of change and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything! You’ll view challenges-and the corresponding opportunities they provide-in entirely new and exciting ways. You’ll recognize powerful new gateways to creating wealth. In this mind-bending book you’ll discover: How mavericks like Steve Jobs, Richard Branson, and Mark Cuban think differently-and what you can learn from them;. The six-month online course that could allow you to earn more than a Ph.D.;. How social media changes branding and marketing forever, and what that means for you;. What happens when holo-suites and virtual-reality sex come about, and how you need to prepare;. The new religion of ideas: How to become an “idea generator” and declare as a free agent; and,. What will cause the Euro, precious metals, and oceanfront real estate to collapse-and how that can make you rich!.
Python in Excel Step-by-Step ($60.00 Value) FREE for a Limited Time
An intuitive guide for professionals wanting to prepare for the future of Microsoft Excel by building Python in Excel skills and unleashing the power of their data. A hands-on guide to the foundational Python in Excel skills you’ll need to understand and use this powerful analytics tool, Python in Excel Step-by-Step is for current Excel users interested in expanding their data analysis skillset with Python. Analytics educator and Microsoft Excel MVP David Langer demonstrates how to use Python in Excel, to unlock new analytics capabilities in Excel, and build your foundation for the future of Excel: do-it-yourself (DIY) data science. The book leverages your existing Excel knowledge to learn the Python foundation you can apply right away. This is the same approach David has used to successfully teach more than 1,000 professionals Python – even if you’ve never written code before. David also includes: Targeted coverage of the Python fundamentals required for analytics – learn just what you need fast. How to use the powerful pandas and plotnine libraries to facilitate data manipulation and visualization using Python in Excel. A DIY data science roadmap for you to build the skills you need to unleash the power of your data to have more impact at work. Perfect for professionals use Microsoft Excel for data analysis, like marketing managers, financial analysts, and supply chain manager, Python in Excel Step-by-Step is an invaluable new resource for all business professionals who use Excel and want to build skills for Excel’s AI-powered future. Offer Expires 4/15/2026.
Hone: How Purposeful Leaders Defy Drift ($30.00 Value) FREE for a Limited Time
A clarion call to business leaders to recast their conception of leadership and strategy execution to meet the demands of the modern world. Have a problem with your organization’s strategy in an era of accelerating, exponential change? Modern business orthodoxy has an easy answer: transform it. Hone: How Purposeful Leaders Defy Drift argues this thinking is itself in need of an overhaul. Rather than devote time to expensive, long, and often unsuccessful transformations, leaders should instead focus on holistically designing and honing the management systems that are the nervous systems of their businesses. They can take a cue from chefs and other artisans and hone their organizations. After all, honing doesn’t sharpen knives; it realigns a knife’s steel to its original position. Choosing and honing the set of management systems that promote an organization’s desired outcomes (and uninstalling them when they are past their prime) is one of the most important things a business leader can do-and is just as much art as science. The third in a trilogy of business strategy books written by renowned strategists and two-time Thinkers50-nominated authors Steven Goldbach and Geoff Tuff, this book explains why and how to optimally hone your organization’s execution of its strategy, with highlights including: The importance of recognizing and taking action to defy the drift that often afflicts organizations undergoing massive transformation. Guidelines on how to design and continually reshape effective management systems to influence organizational and individual behaviors. Reframing the job of CEOs to be Chief System Designers for their organizations. Reflections on how honing principles within organizations can be used on broader societal challenges such as addressing climate change via the energy transition. Engaging, pragmatic, and inspiring, Hone: How Purposeful Leaders Defy Drift earns a well-deserved spot on the bookshelves of all private, public, and nonprofit sector professionals seeking to bring new sources of advantage to their organizations in a time of accelerating uncertainty and exponential change.
Pitch Your Potential: The Formula for Winning Dream Jobs, Awards, and Elite Opportunities ($30.00 Value) FREE for a Limited Time
Become the unexpected candidate who lands ultra-competitive career and academic opportunities. We all want to compete at the highest level in our careers and land dream opportunities. But what do we do when the number and caliber of competitors are high, and others tell us we don’t have any chance of getting selected?. In Pitch Your Potential: The Formula for Winning Dream Jobs, Awards, and Elite Opportunities, Dr. Vicki Johnson, admissions expert and nationally recognized founder of ProFellow, offers her breakthrough MATCH ME Formula, which has helped thousands of people go from rejected to selected. You’ll learn how to overcome the discouragement of gatekeepers and apply proven strategies to create a winning personal pitch in writing and speaking to enter elite career tracks, get accepted to top universities, and win nationally competitive fellowships and awards. You’ll learn how to: Overcome mindset challenges that sabotage your effort. Define your goals and identify opportunities that are a perfect fit. Develop a memorable and compelling pitch, tailored to each opportunity. Express your unique story on paper and in interviews. Land the opportunities you have your heart set on!. Pitch Your Potential is the state-of-the-art book on the personal pitch that will help you develop your self-confidence and land dream roles in an increasingly competitive world. You don’t have to listen to those who say your goals are out of reach. Become the leader you want to be.
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