Big Data Basics

An Introduction to Big Data and How It Is Changing Business

Amazingly, 90% of the data in the world today has been created only in the last two years. With the increase of mobile devices, social media networks, and the sharing of digital photos and videos, we are continuing to grow the world’s data at an astounding pace.

However, big data is more than just the data itself. It is a combination of factors that require a new way of collecting, analyzing, visualizing, and sharing data. These factors are forcing software companies to re-think the ways that they manage and offer their data, from new insights to completely new revenue streams.

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