Home » Author Archives: Roman Pichler

Author Archives: Roman Pichler

Roman is an agile product management expert. He helps companies create new products by providing consulting and training services, and he is the founder of Pichler Consulting.

8 Tips for Collaborating with the Development Team

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Manage the Product, not the Team Focus on your job as the product manager or product owner, and manage the product, not the team. Provide guidance on the product, including its market, value proposition, business goals, and key features. But let the ScrumMaster or coach tackle people, process, and organisational issues; let the development team figure out what needs to be done ...

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Scaling the Product Owner Role

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Summary In theory, the product owner is one person. But in practice, managing a larger, complex product is usually a shared effort. But how can product ownership be split without resulting in decisions by committee and creating a weak or even inconsistent product? In this post, I discuss different techniques to help you scale the product owner role successfully and ...

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What is a Digital Product?

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As product managers and product owners, the products we look after are fundamental to our work: they shape our day-to-day activities and determine our responsibilities. We create a product strategy and product roadmap; we manage the product backlog and use minimum viable products and product increments. But what is a product? While this seems a trivial question, I have met ...

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10 Tips for Writing Good User Stories

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Summary User stories are probably the most popular agile technique to capture product functionality: Working with user stories is easy. But writing good stories can be hard. The following ten tips help you create good stories. 1 Users Come First As its name suggests, a user story describes how a customer or user employs the product; it is written from the ...

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Five Tips for Introducing Product Management to Your Company

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Summary Product management plays a vital role in the digital age: it enables innovation and growth. It’s therefore not surprising that more and more companies establish product management groups—including retailers, publishers, and banks that traditionally don’t employ product managers. But successfully introducing product management is not easy: I have seen a number of businesses struggle with this challenge. This post ...

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A Balanced Product Scorecard

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Summary Product scorecards are an important product management tool: They help you track the performance of your product. Unfortunately, many scorecards show only financial and customer key performance indicators (KPIs). While these indicators are undoubtedly important, ignoring other KPIs can create distorted view of reality and result in wrong decisions. This articles introduces a balanced product scorecard—a scorecard that provides ...

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Why User Stories Fail

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Summary User stories are a powerful agile technique to describe requirements from the perspective of the customers and users. Unfortunately, I find it not uncommon that user stories fail are not applied successfully and fail. This post describes two common failure causes and discusses how you can avoid them. Wrong Context As their name suggests, user stories tell a story: ...

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The GO Portfolio Roadmap

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Summary Products don’t exist in isolation. Instead, they are often related to other products, which they help sell or they share features and components with. Think, for instance, of the Microsoft Office suite or the iPod product line. If your product is part of a family, then you will benefit from a portfolio roadmap, a plan that shows how the ...

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How Detailed should the Product Backlog be?

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Summary The product backlog is a great tool. But using it effectively can be difficult. One of the challenges is to get the level of detail right. An overly detailed backlog is unwieldy and hard to manage. But a product backlog that is too coarse-grained is also not helpful: It provides too little guidance for the development team. This post ...

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The Product Strategy Defined

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Summary Creating a successful product requires attention to the details, from getting the user interaction and the visual design right to providing the right functionality and using the right technologies. With so much focus on the nitty-gritty, it’s easy to no longer see the wood for the trees. This is where the product strategy comes in. It helps you manage ...

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