Home » Author Archives: Roman Pichler

Author Archives: Roman Pichler

Roman is an agile product management expert. He helps companies create new products by providing consulting and training services, and he is the founder of Pichler Consulting.

Why User Stories Fail

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Summary User stories are a powerful agile technique to describe requirements from the perspective of the customers and users. Unfortunately, I find it not uncommon that user stories fail are not applied successfully and fail. This post describes two common failure causes and discusses how you can avoid them. Wrong Context As their name suggests, user stories tell a story: ...

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The GO Portfolio Roadmap

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Summary Products don’t exist in isolation. Instead, they are often related to other products, which they help sell or they share features and components with. Think, for instance, of the Microsoft Office suite or the iPod product line. If your product is part of a family, then you will benefit from a portfolio roadmap, a plan that shows how the ...

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How Detailed should the Product Backlog be?

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Summary The product backlog is a great tool. But using it effectively can be difficult. One of the challenges is to get the level of detail right. An overly detailed backlog is unwieldy and hard to manage. But a product backlog that is too coarse-grained is also not helpful: It provides too little guidance for the development team. This post ...

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The Product Strategy Defined

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Summary Creating a successful product requires attention to the details, from getting the user interaction and the visual design right to providing the right functionality and using the right technologies. With so much focus on the nitty-gritty, it’s easy to no longer see the wood for the trees. This is where the product strategy comes in. It helps you manage ...

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Which UX Skills should Product Owners and Product Managers have?

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Summary Providing a great user experience is a must for many digital products, and user experience (UX) design has consequently become prominent in recent years. Does this mean that product owners and product managers should become UX experts? Who should design the UX and which UX skills should product owners and product managers have? Read on to find out my ...

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The Product Owner’s Checklist for the First Sprint

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Summary Scrum is a popular agile framework for developing a product with the right features and the right technologies. Unfortunately, it does not state the prerequisites for kicking off a Scrum project and for starting the first sprint. As a consequence, I find it not uncommon that product managers and product owners are unsure about the work they should do ...

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What is Product Management?

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Summary Product management is a multi-faceted, complex discipline that can be difficult to grasp and hard to master. This post shares my take on what product management is and what it takes to work as an effective product manager and product owner. It presents a product management framework that helps you define specific product roles and identify gaps in your ...

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From Personas to User Stories

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Summary User stories are a powerful technique to capture the product functionality from the perspective of a user or customer. But how do we discover the right stories? When should they be written and how detailed should they be? Read this post to find out my answers to these questions.           1. Start with Personas The ...

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The Product Owner’s Guide to the Sprint Retrospective

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Summary The sprint retrospective is the key mechanism in Scrum to improve the way people work. Some product owners believe though that they should not attend the meeting, and if they do then only as guests and not as active participants. But the retrospective does not only benefit the development team and the ScrumMaster; it is also an opportunity for ...

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