About Roman Pichler

Roman is an agile product management expert. He helps companies create new products by providing consulting and training services, and he is the founder of Pichler Consulting.

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Beyond the Product Demo: Choosing the Right Validation Technique in Scrum

Summary Scrum employs the product demo as its default technique to understand if the right product with the right features is developed. While a product demo can be very effective, it can also be limiting. Like any research and va ...
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Every Great Product Owner Needs a Great ScrumMaster

Summary The product owner and the ScrumMaster are two separate agile roles that complement each other. To do a great job, product owners need a strong ScrumMaster at their side. Unfortunately, I find that there is often a lack of ...
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A Template for Formulating Great Sprint Goals

Summary Working with sprint goals is a powerful practice. But many product owners and teams don’t leverage sprint goals or don’t apply them correctly: Sprint goals often state the stories to be implemented rather than the reas ...
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Data Analysis Tips for Product Managers and Product Owners

Summary Data analysis might sound a bit nerdy, but it should be part of every product manager’s and product owner’s tool box. The idea is simple: Investigate the data gathered, learn form it, and use the new knowledge to creat ...
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10 Persona Tips for Agile Product Management

1. Start with Provisional Personas As its name suggests, a provisional persona is not a fully-fledged, detail rich user model, but a first version that is good enough to start discovering the right user experience and the right pr ...
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5 Common User Story Mistakes

User stories are a simple, yet effective way to communicate how a user or customer employs a product. But writing user stories that help a team build great software can be challenging. The following list summarises five common use ...
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Agile Scenarios and Storyboards

User stories are great at capturing product functionality. But they are less suited to describe the user interaction in more detail. This is where scenarios and storyboards come into play: Both are great tools to describe the inte ...
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Agile Product Planning: Vision, Strategy, and Tactics

Product planning is just as important in an agile context as it is in a traditional setting. Unfortunately, some product owners focus so much on the product details and the tactical level that other planning aspects are neglected. ...
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Effective Sprint Goals

Working with a sprint goal is a powerful agile practice. This post helps you understand what sprint goals are, why they matter, how to write and to track them. The Sprint Goal Explained A sprint goal summarises the desired outcome ...
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The Product Demo as an Agile Market Research Method

This post helps you use your product demos as an effective agile market research tool: to collect relevant feedback in order to validate your ideas and improve your product. If you employ your demos to sign off user stories then t ...
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