Home » Author Archives: Roman Pichler

Author Archives: Roman Pichler

Roman is an agile product management expert. He helps companies create new products by providing consulting and training services, and he is the founder of Pichler Consulting.

Which UX Skills should Product Owners and Product Managers have?

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Summary Providing a great user experience is a must for many digital products, and user experience (UX) design has consequently become prominent in recent years. Does this mean that product owners and product managers should become UX experts? Who should design the UX and which UX skills should product owners and product managers have? Read on to find out my ...

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The Product Owner’s Checklist for the First Sprint

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Summary Scrum is a popular agile framework for developing a product with the right features and the right technologies. Unfortunately, it does not state the prerequisites for kicking off a Scrum project and for starting the first sprint. As a consequence, I find it not uncommon that product managers and product owners are unsure about the work they should do ...

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What is Product Management?

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Summary Product management is a multi-faceted, complex discipline that can be difficult to grasp and hard to master. This post shares my take on what product management is and what it takes to work as an effective product manager and product owner. It presents a product management framework that helps you define specific product roles and identify gaps in your ...

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From Personas to User Stories

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Summary User stories are a powerful technique to capture the product functionality from the perspective of a user or customer. But how do we discover the right stories? When should they be written and how detailed should they be? Read this post to find out my answers to these questions.           1. Start with Personas The ...

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The Product Owner’s Guide to the Sprint Retrospective

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Summary The sprint retrospective is the key mechanism in Scrum to improve the way people work. Some product owners believe though that they should not attend the meeting, and if they do then only as guests and not as active participants. But the retrospective does not only benefit the development team and the ScrumMaster; it is also an opportunity for ...

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10 Tips for Creating an Agile Product Roadmap

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Summary A product roadmap is a powerful tool to describe how a product is likely to grow, to align the stakeholders, and to acquire a budget for the product. But creating an effective roadmap is not easy particularly in an agile context where changes occur frequently and unexpectedly. This post helps you create an effective agile product roadmap using my ...

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Every Great Product Owner Needs a Great ScrumMaster

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Summary The product owner and the ScrumMaster are two separate agile roles that complement each other. To do a great job, product owners need a strong ScrumMaster at their side. Unfortunately, I find that there is often a lack of ScrumMasters who can support the product owner. Sometimes there is confusion between the roles, or there is no ScrumMaster at ...

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A Template for Formulating Great Sprint Goals

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Summary Working with sprint goals is a powerful practice. But many product owners and teams don’t leverage sprint goals or don’t apply them correctly: Sprint goals often state the stories to be implemented rather than the reason for undertaking the iteration. That’s rather unfortunate: Effective sprint goals serve to test ideas, to deliver features, and to foster teamwork. This post ...

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